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Jaguar, the British luxury car brand, has a heritage steeped in elegance, performance, and design innovation. Founded as the Swallow Sidecar Company in 1922 by William Lyons and William Walmsley, the company initially focused on motorcycle sidecars before evolving into automobile manufacturing. The brand changed its name to Jaguar after World War II to avoid the negative connotations associated with the initials “SS,” launching the name with the sleek and successful Jaguar XK120 sports car in 1948. This vehicle set the tone for what would become the brand’s ethos: creating beautiful, fast cars.

Throughout the 1950s and 60s, Jaguar solidified its reputation with the production of the iconic E-Type, a car Enzo Ferrari himself dubbed “the most beautiful car ever made.” This period marked the brand’s golden era, not only for its design and engineering feats but also for its considerable success in motorsport, particularly at the Le Mans 24 Hours race. Despite experiencing financial difficulties and a series of ownership changes from the 1970s onwards, including a long period under the stewardship of Ford, Jaguar has maintained its status as a symbol of British luxury and performance. Now under the wing of Tata Motors, Jaguar continues to innovate, particularly in the area of electric vehicles with the I-PACE, while still retaining the classic styling and refinement that have long defined the marque.